Visual Identity + Brand Re-Positioning + Website + Marketing Communications + Video & Animation + Social Media.
Making the decision to re-brand and revamp your company’s visual identity doesn’t come lightly.
Successful businesses that have been leaders in their field often come to us when they feel a need to revise their Marketing & Communications efforts. Some have a very clear idea of what they want support with, others it becomes more of a collaborative discussion on what’s working really well, what’s not, and where there is new opportunity to lead with Brand, Marketing and Communications.
This might mean a new website, a digital marketing & social media strategy, or their business development tools. It might mean a new visual identity, or a look at their PR strategy.
Because at the root of it is about Sales, Products & Services, People & Customers and how Marketing supports that.
Marketing & Communications efforts support a business’ overall business objectives, so getting to the root of where a company is at, their pain points, aspirations and what they are really great at are all so essential before starting to solve problems through creative projects.
The discovery process is often lost with agencies, jumping straight into creative projects. Step one is asking big questions, uncovering the current state of a company, and where they want to go in the future.
We did just that with @proprintservices. We begun with questions like: What’s working well? What’s not? And where are you hoping to go in the future? We spoke to their clients and customers, their sales teams and staff.
Here is a sneak peek at their new visual identity as we work through a full RE-brand.