What’s working well on your current website & what do you want to improve? These are common questions that come out of first conversations we have with clients at The Creative Collective when first talking about their needs.

As ways of doing business have been flipped upside down for some this past year, #digitaltransformation a word used many years ago as #socialmedia, platforms like LinkedIn, Twitter, Facebook and YouTube became common place, and global brands transformed their websites, shopping experiences and brand offerings online has become a term that's come back into everyday language.

So fast forward to 2021. What does Digital Transformation mean for a Marketing & Communications team? It means looking at all of the pieces of your digital footprint and re-thinking how you’re doing things. It's not just your website, but your digital presence.

At a glance, here are some of the areas we cover in client discovery sessions:⠀⠀

1. Are your social media efforts effective and where you want them to be? We perform a digital audit to gain a sense of where brands and companies are at, how their competitors are performing, and what their industry is up to.

2. Is the user experience on your website engaging, qualifying you as a business provider, or providing you with increased conversions, leads and sales? Answers can be so varied here from - yes we have so much intelligence, to - where do we start?

3. Next, this varies on the industry, company and size, but a common question is often - Is your goal of being perceived as a thought leader resulting in more engagement from your followers, more follows, likes, shares and commentary?

4. Are you creating and sharing content on a regular basis? This also often depends on the size, industry type, and often age of the company. How is that going?

5. Have you created an email marketing strategy to engage subscribers? If yes, how’s that working for you?⠀⠀⠀⠀⠀⠀⠀⠀⠀

These just scratch the surface, however they give a broad view of a company's digital efforts. Comment below or feel free to reach out. We would love to hear from you. What’s working or not working right now?