Its a common pain point we hear with clients. Often they are brand and companies with small Marketing teams and thin resources, others my be solopreneurs and start ups looking to grown their Marketing & Communications efforts.

Content Marketing doesn’t have to be difficult, but it does need a strategy and plan to be effective, and ensure it is happening regularly.

So with that, here are some high-level tips for those of you starting out on your Content Marketing journey, or looking to refine it if things are not executing as you’d wish they were.

Start with your top monthly objectives & content themes. Next build an editorial calendar to organize yourself with daily, weekly, and monthly ideas.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Are you a visual planner? Tools like Planoly as well as your favourite scheduling or program management tool are great as a first step. We work with clients to manage Social Media and Content Marketing campaigns, having grown global companies across Facebook, Instagram, LinkedIn and YouTube.

If you’re looking to manage things internally, here are some tips. When looking to share content regularly across your social media channels, consider some of things ideas:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✔️ Tips / tricks that are industry specific⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️ Client profiles ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️ Feature projects⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️ Behind the scenes: Your process
✔️ Your team & people ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️ Testimonials⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️ Commentary on industry news
✔️ Innovation stories⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️ Your favorite tools & resources⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Okay, that’s enough for today. We hope this helps you on your way. Happy content planning!

- The Creative Collective