We support clients with brand and marketing expertise built for the phase and stage of your company.
Because that matters.
We mix Strategic Consulting with creative executions, and this is how we do it.
Full-Stack Marketing + Communications
First and foremost, we are #brandaccelerators.
We help our clients by allowing them to go to market faster, and shine a light on their businesses in a bigger and better way. We call ourselves Full-Stack Marketers, because we support all elements of Marketing + Communications & Brand - and are generalists in our ability to support clients from strategy to execution.
Our team helps to identify a client’s current situation through discovery and corporate insights. From there, we develop a Marketing & Communications roadmap to solve the business objectives at hand. It involves consideration of what Marketing + Communications initiatives are recommended, and how our team can work in partnership with our clients to solve the business challenges at hand. Whether you are an established business, or early on in business, we meet clients where they are.
The end result is the right Marketing & Communications mix to achieve the overall business goal. Measuring success, return on investment, and traction in the industry sector our clients do business.
Design building a house? It’s much the same.
Working as your strategic partner, we bring in the right mix of tools, tactics and initiatives to suit your needs - because every client is different. Often, clients don’t just have a need for Design, Content, or Branding in isolation - they seek the support of a Marketing, Communications and Brand agency who can help them identify the root cause, and strategy to move forward. We set out to be our client’s external marketing team: in whatever way they need us.
1 / Brand Architecture + Marketing Strategy
We partner with internal teams, leaders and business owners to better define their businesses, craft their brand stories, and create impactful Brand Architecture for their organizations.
We act as Marketing & Communications Consultant to help uncover your why, and translate that into your overall Brand Positioning, Brand Voice and Brand Language in all that you do. Understanding who you are, what you do, why you do what you do, why clients should take notice, and how you’re positioned competitively are some of the beginning stages of our Marketing Strategy work. For new businesses, this is an integral part to developing a business, well before getting into design and branding.
For existing businesses, this may come at a time where sales have stalled, your competitors have become increasingly dominant in the marketplace, or there is a need to re-fresh, re-position and re-assess an overall Marketing + Communications approach.
Our scope of services include Strategy Sprints, Long-View Marketing + Communications Planning & Brand Accelerator Workshops with a focus on:
Brand Positioning & Identity
Brand Voice
Customer Journey Mapping
Targeting
Brand Persona / Client Personas
Client Insights
Competitor Analysis
Go-to-Market Strategies
2 / Visual Identity & Brand Design
Creating a company or organization’s visual identity is so much more than a logo. It is the Brand Strategy behind your company that helps guide all that you do. We work with clients to help define, refine and re-brand their companies. Our Visual Identity and Brand Design work allows clients to transform their companies, elevate their exposure, and grow new business opportunities.
Some of the work we support clients with includes:
Company Naming & Re-Namings
Brand Design & Re-Brandings
New Visual Identity - Including: Logos, Taglines & Brand Systems
Marketing & Communications Collateral
Sales & Business Development Tools - Brochures, Capabilities Decks, Pitch Decks, Client Presentations, Proposals, Reports, etc.
Product / Services Packaging
Illustration & Custom Brand Artwork
Infographics
Stationary - Business Cards, Letterhead, Stickers, Branded Mailing / Packaging
Client Gifting / Promotional Material - Swag + Branded Promo items
3 / Property + Real Estate Marketing
Real Estate Marketing is about storytelling. It’s how we position buildings and locations, create brand identities for communities, and maximize reach with the campaigns and projects we design for our clients.
We turn the concept of Real Estate Marketing on its head as we share our experience having led Real Estate Marketing for some of the worlds largest firms, in-house. We understand where the industry is going - and help clients develop strategies that deliver on their goals and objectives - creating Marketing, Sales & Leasing campaigns directly with teams. This isn’t just branding to us, its: Leasing & Marketing Strategy + Concept + Branding + and it’s Execution.
Our roots began in this field - and we have been at the forefront of its evolution. We have developed Digital Campaigns, Re-positioned buildings, branded new ones, and supported the Investment, Brokerage, Development and Commercial industry at large.
Services include:
Property & Portfolio Brand Identity
New Building Launches
Building Re-Positionings
Integrated Property Marketing & Communication Campaigns: Branding, Communications & PR, Events, Email Marketing, Video/Animation, Social Media, Photography
Investor & Stakeholder Relations
Employee / Internal Communications
Corporate Communications + PR
Property / Real Estate Photography
Property Videos & Animations
4 / Public Relations & Corporate Communications
Getting press attention is often the main want from clients, however other areas of PR and Corporate Communications are equally as important. We help clients communicate their company’s story, message and ideas, and engage their key stakeholders whether they are: clients, customers, employees, investors, or the media.
We work with CEOs and business leaders to help define PR & Communications goals, and create the right strategies that connect their intended audiences.
Our work in this area includes services such as:
Communications Strategy & Planning
Media Training & Coaching - for Business Owners, Executives & Key Spokespeople
Press Release Development
Speech Writing
Town Hall & AGM support
Media Relations
Investor Relations / Investor Presentations
Corporate PPTs and Presentations
Publicity & Press Events
Internal Communications & Employee Engagement
5 / Website Design & Development
Website development and design is a foundational element of any company’s digital footprint. We work with clients to design, develop and re-brand corporate websites from the ground up. Our team of developers + designers work across various web platforms - delivering Full-Stack Marketing, Communications + Web solutions.
Brand Storytelling through web is our focus. Our team is lazer-focused on ensuring websites are created with long-term views, client functionality and management in-mind - ensuring updates, content management and the solutions we create for brands are built to endure.
Services Include:
User Experience
Front-End Design
Content Development & Copy Writing
Branding + Photography
Content Marketing + Blogging
Email Marketing
Free Offers + Paid Content / Revenue Streams
Social Media Strategy & Integration
Search Engine Optimization
Search Engine Marketing / Digital Advertising
Back-end Development & Custom- CMS/Database integration
6 / Digital Marketing & Social Media Management
Developing a Digital and Content Strategy is how we help clients create long-term views for their businesses. We seek to understand what you are looking to achieve online: when, how and why?
We look at our client’s digital footprint, and the ways in which both social media and digital advertising can help brands achieve their business and sales goals. Our team has built digital and social divisions in-house for some of North America’s Fortune 500 companies, and understand the complexity of the digital world.
Today, we help clients from small to large in a variety of different capacities with their website, social media strategies, content management and digital advertising campaigns.
Our support includes:
Social Media Account Management
Social Media + Digital Strategy
Measurement & Reporting
Website Content Management
Email Marketing Canpaigns
Free Offers + Paid Content / Revenue Streams
Influencer Marketing + Strategic Partnerships
Design, Content + Writing
Program / Project Management
7 / Brand Campaigns: Video + Animation
As consumers, video has become our preferred medium as we learn, listen and absorb content. We’re consuming video at a much greater rate than ever before, as our culture of consumption has morphed.
Head-turning, informative, and emotionally-moving video + animation is what we seek to create. Working with clients we develop strategy, conceive concepts, storyboard, produce and edit Brand Campaigns, Corporate Videos, and animated Brand Films. We’ve worked with start-ups to global brands in this arena, and are passionate about our ability to turn the volume up on companies: getting them noticed & heard.
Our team supports clients with:
Pre-Production - Strategy, Casting, Interview Preparation, Scouting
Concept & Creative Direction
Project Management
Directing, Producing & Filming
Editing
Sound-Mixing, Motion Graphics & Animation
8 / Corporate & Brand Photography
Photography is such an integral piece of the pie as it relates to a company’s brand. Capturing your tone, people, work environment, company events, products & services, are an essential piece in creating impactful Marketing + Communications tools.
Campaigns are elevated with professional content, and toolkits are enhanced with new brand imagery. Our team combines Art Direction, Photography & Creative Direction to design Corporate Photography & Brand shoots for our clients.
Our work supports clients with projects such as:
Photography for Web
Photography for Social Media + Digital Marketing Campaigns
Corporate Portraits / Employee Photography
Brand Campaigns
Event Photography
Product Photography
Property & Real Estate Photography
Sarah Eadie, Founder & Managing Director | The Creative Collective
“Our clients love us because we deliver big ideas, without the big overhead of big agencies, yet rooted in the exact same strategies and solutions.
We solve Marketing, Sales and Business Development needs working as an extension of our clients teams. Clients look to us a part Marketing & Communications Consultancy, part Creative Agency - and that is the work we love most.”
Thoughtful insights about all things
Marketing, Communications + Brand.
Read Noteworthy and keep in touch with the tribe at The Creative Collective.