National PR & Media Relations | Designer Brands + W Nail Bar.
The Creative Collective - working alongside partner agency The Knot Group - supported the national press launch of Designer Brands across Canada.
The team facilitated media training with Canadian CEO of Designer Brands, and led media relations across print, radio, television, blog, magazine and industry press.
The launch marked the debut of W Nail Bars, and its expansion of future shoe care services in Canada.